Advantages of Using Wi-Fi Proximity Beacon Marketing in Your Company
Organizations are using Wi-Fi proximity Beacon marketing to send push notifications that have personalized messages to mobile apps of customers who are in a specific geofence they are online or offline. You will benefit in the following ways when you implement Wi-Fi proximity Beacon marketing.
There is a high chance of generating more profits from the business mobile application when you use Wi-Fi proximity marketing. Customers are kept busy on the app by the push notifications so that they interact more with the app. The app will be vital for marketing and advertising because it increases the rate of customers interacting with the app and make sales to rise.
Geo-targeting is more efficient a defective when Wi-Fi proximity marketing implemented simultaneously with geo-targeting. If someone enters a particular geofenced location that been geo-fenced and exists they will get a push notification on their mobile phone. Customers who are in the same geofence receive different messages when you use segments and channels. Wi-Fi tracking and GPS does not provide data about a location that is as detailed as the beacons.
You need a competitive edge over your rivals on the market, therefore, use proximity marketing. Wi-Fi proximity marketing enables you to interact with your customers more for you to gain their loyalty. Beacons provide you with enough crucial information about customers such as name, city, email, demographics and more. When you analyze this data using their analytics app and use channels and segments you can send personalized push notifications to customers which improves the interaction that you have with them. You should not send too many push notifications because they make a turn of the existing and prospective customers.
Beacon proximity marketing will provide your organization with real-time conversations to help you make real-time decisions. You can determine the open and engagement rate in real-time on the analytics app as you are implementing the Wi-Fi proximity campaigns. These conversions can help you to make appropriate decisions immediately if the proximity campaigns are not generating satisfactory results. You will roll out the proximity campaign at the appropriate time when customers are highly likely to purchase such as during your corporate event or in peak season. This is why Wi-Fi proximity marketing is beneficial during events.
Wi-Fi proximity marketing improve the retention of an application in the business. Brand loyalty is increased when proximity marketing campaigns are carried out regularly. You should install an app for analyzing and generating reports about engagement rate and open rate of push notifications by customers. The open rate and engagement rate reports will help you to improve your push notification so that they can draw the attention of more customers. An organization retains an app that is being adopted at a fast rate by customers.